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Retention Marketing Playbook:

Boost Repeat Purchases, Increase LTV, and Turn Customers Into Advocates

Download this step-by-step playbook playbook by Longplay & Social Snowball to learn how to drive scalable growth by nurturing customers, reducing churn, and build loyalty and ambassador programs to increase LTV.
By The Teams Who Have Partnered With Brands Like
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Dr Squatch
Dr. Harveys
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Boxed Water
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What You'll Learn:

  • Drive More Repeat Purchases: Get a step-by-step guide to setting up retention strategies—like post-purchase flows and loyalty programs—that quickly boost repeat purchase rates and customer engagement.
  • Increase Customer Lifetime Value (LTV): Learn how to implement replenishment reminders, subscription upsells, and cross-sell flows that will increase average order value and extend customer retention, driving measurable improvements in lifetime value..
  • Turn Customers Into Revenue-Generating Advocates: Discover how to create ambassador and affiliate programs that harness customer loyalty and word-of-mouth, resulting in increased revenue and stronger brand advocacy.

Table Of Contents

01

The Fundamentals Of Retention Marketing

Learn 5 foundational strategies for building a retention marketing ecosystem that nurtures customers through every stage of their lifecycle.

02

How To Nurture Customers Post-Purchase

Get 6 actionable strategies to nurture customers post-purchase, reduce the time between purchases, prevent buyer’s remorse, and boost average order value.

03

Getting More Repeat Customers

Discover 5 strategies to get customers to refill products, try new ones, and upgrade to subscriptions, while learning to minimize subscription churn.

04

How To Generate Raving Fans

Implement 7 proven strategies to build and engage loyalty programs, scale ambassador and affiliate initiatives, and drive organic growth through SEO and backlinks.

About Us

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Longplay

Retention Marketing Agency

Longplay is a full-service retention & lifecycle marketing partner for DTC e-commerce brands to optimize each stage of their customer lifecycle. Our methodology helps brands convert more leads, drive repeat purchases, increase AOV & increase customer LTV.

Our team has generated $300M+ in revenue for brands through email, SMS, direct mail, loyalty & membership programs, mobile apps & more. We've partnered with 7, 8 and 9-figure DTC e-commerce brands such as Dr. Squatch, Boxed Water, Dr. Harvey's, iRestore & more.

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Social Snowball

    Affiliate & Ambassador Management Platform

Social Snowball is an affiliate and ambassador management platform that enables brands to manage and scale their referral marketing programs. It simplifies affiliate recruitment, automates performance tracking, and handles payout management, making it easy for brands to transform their customers into advocates who drive organic growth.

Social Snowball powers brands like Glossier, Snow & Four Sigmatic to enhance their affiliate strategies, turning loyal customers into powerful revenue generators.