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Subscription Secrets

Step-By-Step Playbook:

Drive More Subscription Growth

Download this comprehensive playbook created by Longplay & Skio where you'll learn how to build, launch, and scale your subscription program with actionable strategies and expert insights.
By The Teams Who Have Partnered With Brands Like
Liquid IV
kitsch
Dr Squatch
Dr. Harveys
BULLETPROOF
Boxed Water

What You'll Learn:

  • Master Subscription Setup: Learn the essentials of planning a scalable subscription program, from pricing and perks to customer touchpoints.
  • Optimize for Retention: Discover how to integrate and fine-tune your email and SMS strategies to reduce churn and keep subscribers engaged.
  • Boost Growth & Revenue: Implement advanced tactics to upsell, cross-sell, and enhance the overall value of your subscription offerings.

Table Of Contents

01

Retention Marketing 101

Explore the fundamentals of retention marketing and understand how the marketing funnel and customer lifecycle can guide the design and implementation of a successful subscription program.

02

Planning Your Subscription Program

Dive into the anatomy of a subscription program, covering key components like product selection, pricing strategies, and subscriber perks, along with the KPIs that define success.

03

Subscription Program Checklist

Get a step-by-step guide to building, testing, and launching your subscription model, ensuring a smooth and effective rollout.

04

Subscriber Customer Journey

Learn how to map out and optimize the customer journey for both subscribers and non-subscribers to maximize retention, growth, and advocacy.

05

Subscription Churn Prevention

Implement strategies like post-purchase nurturing, cancellation flows, and subscriber perks to minimize churn and keep your subscribers loyal.

06

Subscription Growth

Discover tactics to convert one-time purchasers to subscribers, and drive growth through upsell flows, replenishment strategies, and targeted campaigns.

07

Subscription AOV Optimization

Boost your Average Order Value (AOV) with strategies such as surprise and delight, add-ons, bundle subscriptions, and rewarding subscriber milestones.

About Us

longplay logo round

Longplay

Retention Marketing Agency

Longplay is a full-service retention & lifecycle marketing partner for DTC e-commerce brands to optimize each stage of their customer lifecycle. Our methodology helps brands convert more leads, drive repeat purchases, increase AOV & increase customer LTV.

Our team has generated $300M+ in revenue for brands through email, SMS, direct mail, loyalty & membership programs, mobile apps & more. We've partnered with 7, 8 and 9-figure DTC e-commerce brands such as Dr. Squatch, Boxed Water, Dr. Harvey's, iRestore & more.

skio logo

Skio

Subscription Management Platform

Skio is the ultimate subscription platform designed to empower e-commerce brands with seamless subscription management and growth tools. Our platform simplifies the process of launching, optimizing, and scaling subscription programs, offering features like one-click checkout, advanced analytics, and personalized customer experiences.

Skio is trusted by brands like Liquid I.V., Bulletproof, Milk Bar, Barstool Sports, Unilever, Vega, KOS, KITSCH, True Botanicals, mindbodygreen, Transparent Labs, GHOST, Wild One, Kosas, & KraveBeauty.